3.2
Written and edited
Editorial and criticism.
Criticism, interviews, reportage and catalogue texts, in English and French. Written by a working critic and publisher, through Art Plugged or on commission for institutions, galleries and brands.
What it covers
3.2.1
Criticism and features
Reviews and long form pieces with an argument, not a press release with adjectives.
3.2.2
Interviews
Prepared, conducted and edited. The questions are the work.
3.2.3
Catalogue and exhibition texts
Essays, wall texts and labels that hold up next to the work.
3.2.4
Editorial systems
Tone of voice, style guides and the publishing workflow behind a magazine or an institution’s channels.
Why the studio
Writing that is read because it says something.
Art Plugged has published criticism, interviews and reportage since 2020 in English and French. The same standard applies to commissioned work: specific claims, named sources, no vocabulary that would embarrass anyone in five years.
How it runs
01
Brief and angle
What the piece is for, who reads it, what it has to say. Agreed in a page.
02
Research and draft
Interviews, visits, reading. One draft, one round of edits.
03
Edit and deliver
Final text, SEO fields if it is for the web, and French where needed.
- Length
- 1 to 3 weeks
- Format
- Per piece or retainer
- You get
- Publishable text, two languages
In the catalogue
Asked before
Will a commissioned piece appear on Art Plugged?
Only if it is independently worth publishing and clearly marked as supported. Editorial and commercial do not mix on the site.
Do you write in French natively?
Pieces are written in English and translated and edited for artplugged.fr by the team. French first is possible on request.
Can you ghostwrite?
For directors and founders, yes. The voice is theirs, the argument is built together.