3.6
Argument first, then channels
Marketing.
Positioning, launches and the press behind them, for galleries, fairs, publishers and art world companies. The argument first, then the channels. ArtWire is the studio’s own instrument for the press part.
What it covers
3.6.1
Positioning and voice
What you are, for whom, and the words you will use for it. A brand in one page, not a deck.
3.6.2
Launches and campaigns
Exhibitions, products and fairs, planned and run across press, email and social.
3.6.3
Press and distribution
Releases written to art world convention, distributed to critics and editors through ArtWire, coverage tracked.
3.6.4
Content and newsletters
Editorial calendars and the writing to fill them, in the voice agreed above.
Why the studio
Marketing written by people editors already read.
The studio publishes Art Plugged and runs ArtWire, so it knows what gets covered and what gets deleted. Campaigns are built on a claim worth making, then placed where that claim will be heard.
How it runs
01
Position
Audience, claim, voice. One page, agreed.
02
Plan
Channels, calendar, assets and the press list.
03
Run and report
Delivery across the calendar, coverage and numbers reported monthly.
- Length
- 3 month minimum
- Format
- Retainer or launch
- You get
- Coverage you can show
In the catalogue
Asked before
Do you run paid media?
Planning and creative, yes. Media buying is through a partner, on your account.
Can you guarantee coverage?
No one honest can. We can guarantee a release editors will read and a list that reaches them.
Does marketing work get covered on Art Plugged?
Not through this door. The site’s editorial decisions are separate.